Budweiser’s splendid ads feature their acclaimed Clydesdale horses have turned out to be synonymous with Super Bowl Sunday, our nation’s most celebrated day of the year in sports and entertainment. The thing is, if you’re not acquainted with the Budweiser promotion ad below — it’s because it was only disclosed once on TV.
In the wake of 9/11, Budweiser’s inventive team thought of the idea for this magnificent commercial. It demonstrates the Clydesdales making their trek over the nation and straight toward the New York City horizon. When they reach their destination, the horses remain in salute, bowing down to where the structures fell on that heartbreaking day.
“We filmed in New York City,” said Bob Lachky, previous official VP of Anheuser-Busch Global Creative, in a Fox5 San Diego report.
He adds, “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into airspace with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing… just amazing.”
The advertisement, however, isn’t exactly controversial, Budweiser only needed to play it just one single time. Rather than benefiting from the advertisement, the organization hoped to pay respect to the victims along with their friends and family.
The broadcast aired during the 2002 Super Bowl at halftime, and that was the one and only time.
In 2011, the advertisement was recreated once again on the 10th anniversary of 9/11 to highlight the recently built Freedom Tower.
Take a look at both versions in the video below:
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